It’s hard to pinpoint exactly when the word “awesome” became our national adjective but I think it had something to do with Michelle Kwan at the time of 1998 Winter Olympics. I recall standing outside my house at that time chatting with a teenage girl who lived on my street and she mentioned that she was participating in some sort of academic competition which was team-based. “Our motto” she said, “is that we follow the style of Michelle Kwan which is AWESOME.”
Since then, no doubt Michelle Kwan has unlaced her skates and moved on but AWESOME, as we all know, has steadfastly refused to die and frequently makes appearances in all caps on Facebook, occasionally accompanied by AMAZING or EPIC ( a word rightfully reserved only for sentences mentioning Cecil B. Demille.) If that’s not enough, for extra emphasis just insert TOTALLY in front of any of these words and voila! You have…nothing.
‘Cause ordinary is the fodder for the AWESOME word and it’s here that I take particular issue with its overuse. Stadium bathrooms are not, nor ever will be, AWESOME. Nor will fish sticks. Dental hygiene products. I don’t want to hear (again) that an abdominal workout is AWESOME either; workouts for stomach muscles are “challenging” or “hard” or they “hurt like Hell.” But they are not awesome, I’m sorry.
I wonder if our follow-the-leader mentality takes a certain neural pathway when we repeat and spit out popular, now meaningless, words or expressions. Eventually with the passage of time, the expression dims and fades. It would be silly to say that something is “far out” or “out of site” even when you are speaking to Baby Boomers wearing tie-dyed garments. Be grateful for this.
Of course, more sophisticated phrases and words creep into vocabulary as well. Who is still saying “at the end of the day” and “resonate”? Some of you are still guilty of “tweak” and “my sense is”. More recently, in a subtle context, the word “prescient” is infiltrating the published word which means showing awareness and preparation for the future. It is a complimentary, visionary term and I hope one day to be described as prescient myself.
Meanwhile I will remain simply annoyed and ready to take down the AWESOME mantra whenever someone can come up with a more grown-up substitute. At the end of the day, my sense is that it won’t disappear overnight and I can only hope that my irritation resonates with you too.
Brain nurse
